Stop Buying the Wrong Red Lipstick—Here's What Your Skin Tone Actually Needs
Red lipstick is the ultimate beauty weapon. It’s bold, glamorous, and makes you feel like you can conquer the world. But with so many shades out there, choosing the perfect red for your skin tone can feel like a mission impossible. Don't worry—whether you're fair, medium, or deep-toned, there's a red lipstick out there waiting to be your new BFF. So, let’s dive in and discover the red that’ll make your pout pop like never before!
For Fair Skin Tones
If your skin is fair, you're in luck! Your canvas is perfect for some seriously fabulous red shades. But here’s the secret: cooler reds are your best friend. Think of shades that have a dash of pink or blue undertones, and avoid anything too orange or warm (unless you want to risk looking like you’ve had one too many glasses of wine—oops!).
Best Shades:
Classic True Red: Think Dorothy from The Wizard of Oz—bold, fiery, and impossible to ignore.
Cherry Red: Sweet and bright, just like a cherry on top of your fabulous look.
Berry Red: Deep but not too dark, a berry red adds a touch of sophistication with a pop of fun.
Pro Tips:
Go for creamy formulas that add a nice sheen to your lips. Matte can be a little too harsh on fair skin, so keep it glossy or satin for that kissable glow.
Pair your bold lips with minimal eye makeup—because you’re a superstar and your lips deserve the spotlight!
For Medium Skin Tones
Medium skin tones have the most options! Whether you have warm, neutral, or cool undertones, red lipstick is like your personal palette of power. Ready to play?
Best Shades:
True Red: A classic red that hits all the right notes—neither too warm nor too cool.
Tomato Red: If you have warm undertones, this vibrant red is just the thing. It’s like ketchup, but way more fabulous.
Brick Red: A bit earthy, a bit sultry—this shade is perfect for when you want to feel like a total power babe.
Pro Tips:
If you’ve got golden or olive undertones, lean into warmer reds with a hint of orange or brown.
Want a bolder look? Matte reds are your vibe. Velvet matte formulas work wonders to keep your lips looking sleek and modern.
For Deep Skin Tones
Deep skin tones—are you ready to own that red lipstick? This is your moment to rock reds that are as deep and rich as your complexion. Think deep, sultry shades that will make you feel like a million bucks.
Best Shades:
Crimson Red: A deep red with blue undertones that makes your lips the star of the show.
Burgundy Red: It’s like wine, but without the hangover. Deep and rich, this shade screams sophistication.
Ruby Red: A gorgeous mix of warm and cool tones, this ruby hue adds that perfect amount of drama and elegance.
Pro Tips:
Deep reds look stunning in matte formulas or velvet textures—think of it like the cherry on top of a glamorous cake.
Glossy reds can be killer on deep skin, adding some shine and creating that “I woke up like this” vibe.
Shop Editor-Loved Red Lipsticks:
MAC Cosmetics Matte Lipstick in Ruby Wu, $23
This cult-favorite matte lipstick is a must-have for a reason. It might feel a little drying, but the shade of red is absolutely perfect for every skin tone, making it your go-to for that bold, classic look.
NARS High Intensity Lip Pencil in Dragon Girl, $30
This siren red glides on like satin and settles into a matte that lasts up to 12 hours—no lip liner required, so you can just swipe and go. Great for fairer skin tones.
TLB Nonstop Liquid Matte in Bawse Lady, $15
Created and owned by women of color, this red applies like a gloss, dries to a matte finish, and boasts over 5,000 glowing reviews. A fan favorite, it's quickly becoming a cult classic.
Rare Beauty
Lip Soufflé Matte Cream Lipstick in Inspire, $20
This liquid lipstick glides on like butter yet dries to a flawless matte. It's Selena Gomez's personal go-to red, giving you that perfect pop of bold color all day long. Good for fairer skintones.
ILIA Color Block Lipstick in True Red, $28
Most reds are matte, but this satin beauty is something special. Packed with plant-based oils and butters, it’s the cleanest option on our list, giving you rich color and a soothing, nourishing feel all at once. Great for fair to medium skin tones.
Merit
Signature Lip in Tiger, $26
This brick red lipstick-balm combo feels like a treat for your lips. It goes on with a sheer satin finish, but if you’re in the mood for more intensity, just layer it on for a bold pop of color. Great for medium skin tones.
NARS PowerMatte Lip Pigment in StarWoman, $32
This vivid blue-red is a total staple for me. It’s long-lasting, transfer-proof, and somehow never dries out my lips—just the perfect pop of color I can count on. Great for medium to deep skin tones.
Saie
Lip Blur in Classic, $24
Saie’s shine-free, blue-red hue is like a hug for your lips—plumping and moisturizing with the nourishing touch of berry fruit wax, leaving behind a soft, beautifully blurred finish. Great for medium and deep skins tones.
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