A Mexican mascara priced at $10 is causing quite a stir on TikTok, proving that sometimes the best beauty finds come budget-friendly price tags. Prosa's 4-IN-1 Maxi-Volume Mascara, a staple in Mexican drugstores, has become the latest underground beauty sensation, catching the attention of makeup enthusiasts and influencers across the border, including beauty mogul Jeffree Star.

While Mexican beauty lovers have long treasured this affordable gem, the mascara has recently gained traction in the United States, where it retails for around $6 on Amazon ($10 for the 4-IN-1 option), a fraction of the cost of high-end alternatives. The surge in popularity comes as beauty enthusiasts share their discoveries of this "duped" luxury mascara on social media platforms.

What makes this mascara stand out is its impressive four-in-one formula that promises to deliver volume, length, definition, and separation in a single swipe. The large brush applicator, while requiring a steady hand to avoid transfer onto the lid, has become one of its most praised features. Users report that the brush design allows for precise application that hugs each lash, creating a dramatic, eye-opening effect.

Prosa Mexican Mascara — Prosa 4-IN-1 Maxi-Volume Mascara, $10

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"This mascara performs like a high-end product without the luxury price tag," shares one enthusiastic reviewer who previously swore by Lancôme's waterproof formula. "The staying power is remarkable; my lashes maintained their curl from early morning until midnight, something I rarely experience with non-waterproof mascaras."

The formula's ability to create length and volume while maintaining separation has made it a standout in the crowded mascara market. Beauty enthusiasts particularly love its buildable formula, though they note the importance of allowing each coat to dry properly for optimal results (you’ll likely only need one coat). The long-wearing formula resists smudging and flaking, giving you dramatic fringe throughout the day.

What's particularly intriguing about Prosa's mascara is its ability to compete with premium brands while maintaining an accessible price point. The mascara's success challenges the notion that quality makeup necessarily comes with a hefty price tag, making it a perfect example of a "best-kept secret" going mainstream.

As more beauty influencers and everyday makeup lovers discover this hidden gem, the mascara's popularity continues to grow. Its ability to deliver luxury-level results at drugstore prices has created a dedicated following, with many users stockpiling multiple tubes during trips to Mexico or rushing to place online orders before their favorite seller runs out of stock.

For those seeking to elevate their lash game without breaking the bank, this Mexican beauty secret might just be the answer. As one convert put it, "It's better than any drugstore and luxury mascara I've tried!"